What is Wild Posting?
Wild posting, also known as fly posting, is an advertising strategy that has existed since the 1800s. It involves placing posters or advertisements on walls, buildings, or any other public surfaces that attract a high level of pedestrian traffic. Wild posting is commonly used to hype up a new product, upcoming event, album release or promotional deal. The key to successful wild posting is picking a location that will grab the attention of foot traffic. Wild posting has been used for years as it is an effective way of creating awareness without breaking the bank.
The Origin of Wild Posting
The history of wild posting dates back to the early 1800s. In those days, theatre promoters would employ young workers to roam around town, sticking handbills on every available surface. Soon after, advertisers picked up on the idea and started using posters instead of handbills. With the advancement of the printing press, the practice expanded with posters for circuses, music shows, and vaudeville acts being pasted on walls all over American cities.
The Ethics of Wild Posting
The use of wild posting has met some controversies over the years because of its durability. The posters, on occasion, will be left up long after the event advertised or the promotion is over, damaging the structure it was posted on, which may result in difficulty with removal in the future. Some cities have even banned the practice outright, but that has not stopped unscrupulous companies from polluting public spaces in a bid to fight for the limited attention of consumers. The ethical use of wild posting is ever debated, but with progression in law, legislation guides marketers on the ethical use of the advertising technique while limiting damages to public spaces.
Support for Wild Posting
Despite the controversy surrounding wild posting, it is an effective marketing strategy still relied upon today. Wild posting marketing can convey a message in an instant through graphic visuals that connect with brand fans. From a street art perspective, wild posting can also add life to an uninspiring town by providing a gallery of street art and culture. These ads tell a story, drawing target market demographics in subversive ways and timely announcements which are static in a fast-paced digital world. Looking to learn more about the subject? Visit the recommended external website, where you’ll find extra details and complementary information. what is fly posting, expand your knowledge of the topic!
Conclusion
Wild posting has been a staple in outdoor advertising for years and continues to be effective and adaptable to current times. While being cost-effective, the use of wild posting must be carefully regulated to prevent negative effects on public spaces and structures. With the right message and location, brands can reach their target market while supporting and adding value to the art and culture of the community.
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