I stopped believing that more photos meant more truth

Perception & Data Analysis

I stopped believing that more photos meant more truth

An exploration of how volume creates ghosts and why the light is often a liar.

Marcus is a tiler. Marcus works in a house in North London. He lays white subway tiles. He uses dark grout. He finishes the wall. He takes a photo. He uses his phone. He sends the photo to the owner.

The owner is in another city. The owner looks at the photo. The owner calls Marcus. The owner says the grout looks crooked. Marcus looks at the wall. The wall is straight. Marcus looks at his spirit level. The bubble is in the middle.

Marcus takes another photo. He stands on a ladder. He turns on a lamp. He sends the new photo. The owner says the grout looks straight now. The wall did not change. The lamp changed. The angle changed. The light changed.

The Paradox of the Nightstand Phone Call

I think about Marcus often. I think about data. I am a supply chain analyst. I look at shipping manifests. I look at inventory levels. I look at arrival times. I got a call this morning. It was . The phone rang on the nightstand. I picked up the phone.

“

A man spoke. His voice was loud. He wanted a pepperoni pizza. I sat up in bed. I told him he had the wrong number. He argued with me. He said his data was correct. His phone screen showed my number.

I looked at the clock. I looked at the wall. Data can be wrong even when the data looks right. The man believed his screen. I believed my life.

I used to believe that more information was better. I thought volume could drown out noise. I was wrong about that. I thought if a patient sent fifty photos, we would know the truth. I was wrong.

👻

Creating the Ghost

Fifty bad photos are worse than one good photo. They create a ghost. You see things that are not there. You miss things that are there. Volume only makes the noise louder.

Patients fly to Istanbul. They go to Buk Clinic. They want a hair transplant istanbul. They see Dr. Fatih Eroğlu. The doctor plans the surgery.

The Architecture of the Transplant

The doctor looks at the donor area. He moves the hair. He uses a sapphire blade. He places the grafts. The patient stays in a hotel. The patient uses private transport.

€2,890

Fixed All-Inclusive Price

The price includes of follow-up. This is the promise.

The care depends on the camera. The follow-up starts. The patient goes home. The patient is in Dublin. The patient is in Munich. The patient is in New Jersey. The clinic asks for photos. The clinic wants to see the hair. The clinic wants to see the scalp.

The Year of Following Light

Month One: The Bathroom Bulb

The patient is in the bathroom. The light is overhead. The light is a 60-watt bulb. The bulb is old. The scalp looks red. The hair looks thin. The patient is worried. The coordinator sees the red scalp. This is normal.

Month Three: The Car Window

The patient is at a red light. The sun is bright. The sun hits the hair. The shadows fill the gaps. The patient is happy. But the data is noise. The sun is a liar. The bulb is a liar.

Month Six: The Gym Blue

The patient is in a gym. The lights are blue. The coordinator looks for the grafts but sees a ceiling fan. She sees a blue car seat. She sees a shower curtain.

The clinic shows a case. It is a Norwood stage 6 case. There are 3,600 grafts. The photos are clear. The photos use the same light. The photos use the same angle. This is how you see the truth.

3,600

Grafts Placed

Stage 6

Norwood Scale

I work with supply chains. We track a box. The box has a barcode. The barcode is the same in China. The barcode is the same in London. The barcode does not change in the light. Medicine should be like a barcode.

But medicine is a person. A person changes. A person moves. The patient holds the phone. The phone moves. The hand shakes. The hair grows in cycles. The hair falls out. This is the shedding phase. The patient panics.

The patient takes a photo in the middle of the night. The flash is on. The flash makes the scalp look white. The scalp looks empty. The patient sends a message. The patient is stressed. The coordinator stays calm. The flash killed the detail.

The Precision of Sapphire

The doctor uses a sapphire blade. The blade is sharp. The blade makes small holes. The sapphire is a gemstone. The gemstone is hard. The gemstone is smooth. The site heals fast. There is less swelling. This is the technical part. The technical part is science.

The follow-up should be science too. But the follow-up is a selfie. The selfie is an art. The art is messy. A patient stands in a hotel room. He stands under a streetlamp. Which one is the truth? Neither is the truth. The truth requires a standard.

Standardization is a set of rules. Stand three feet from the mirror. Use the same light. Use the same time of day. Do not use the car. Do not use the gym. Do not use the flash. If the light changes, the data changes. If the data changes, the doctor cannot help.

Variation

Kitchen Light: Looks BaldStreetlamp: Looks Full

Standard

3 Feet DistantConsistent Sunlight

I received a wrong number call at . I thought about the man. He was certain. He had a number on a screen. Patients are like that too. They believe the photo. Their mood follows the light.

Buk Clinic provides of follow-up. A year has four seasons. The sun changes in the spring. The sun changes in the winter. If the patient does not have a plan, the photos are a mess.

The coordinator looks at a folder. Elif is the coordinator. Elif looks at the folder. She see shadows. She sees blur. She sees the patient’s thumb. She wants to see the hair.

“We need a shared method of seeing. We need to agree on the light. If we do not agree on the light, we are just looking at pictures. We are not looking at medicine.”

The promise of aftercare is a real promise. But the promise is only as good as the image. If the evidence is noise, the judgment is a guess.

Lighting is a Unit

I look at my shipping manifests. I look for errors. If a weight is in pounds and another weight is in kilograms, I stop. I cannot compare them. I have to fix the units. Lighting is a unit. Angle is a unit. Distance is a unit.

The patient wants to know if the 3,600 grafts are growing. He wants to know if his Norwood 6 stage is becoming a Norwood 3 stage. He takes a photo of his crown. He holds the phone over his head. The phone is tilted. The crown looks empty. He takes another photo. He tilts the phone more. The crown looks better.

The Shift

NORWOOD 6

→

NORWOOD 3

I am a supply chain analyst. I tell people the truth about their inventory. In hair restoration, the data is the photo. We must protect the data. We must make the photo honest. We must find a white wall. We must find a steady light.

The man who called me for a pizza was still talking. I hung up the phone. I laid back down. I thought about Marcus and his tiles. I thought about the grout. The grout was straight. The wall was straight. The photo was the only thing that was crooked.

We live in a world of photos. We think photos are reality. They are not. They are just light hitting a sensor. If you want to see your hair grow, you must control the light.

You must be as precise as the sapphire blade. You must be as steady as the spirit level. Only then can you see the truth. Only then can the of follow-up mean anything at all.