Obscurity

Professional Services Strategy

Obscurity

Why the advisory business model thrives on the very complexity it claims to solve.

Efficiency is the enemy of the advisory business model. Most people believe that when they hire a high-priced jurisdictional consultant, they are paying for a map out of the woods, but in reality, they are often paying for a more detailed description of the trees.

Because the legal profession is built on the preservation of nuance, the very idea of a “finished” or “settled” answer is often treated as a professional heresy. If a problem is solved, the billing stops. If the billing stops, the firm’s overhead becomes a weight instead of a lever.

Initial Invoice

$9,840

“Therefore, the ‘it depends’ response you receive after of silence and a $9,840 invoice isn’t a failure of the consultant’s ability-it is the ultimate success of their economic engine.”

The Process as the Product

I realized this most acutely last Tuesday when I tried to return a defective kettle to a department store without a receipt. I knew exactly when I bought it, I had the bank statement on my phone, and the box was still sitting in my trunk. The clerk didn’t care.

She looked at me with a practiced, glassy-eyed indifference and said, “It depends on the manager’s discretion, but the manager is currently in a meeting about the new return policy.” She wasn’t there to solve my problem; she was there to inhabit a process.

The ambiguity of the “meeting” was the shield that protected her from having to actually do the work of a refund. When you ask a structural question about cross-border compliance, you are essentially standing at that same counter. You want a “yes” or a “no” so you can move your capital.

The advisor, however, sees a “yes” as a closed door and a “no” as a burnt bridge. An “it depends,” on the other hand, is a garden that needs constant watering. This insistence on bespoke uncertainty creates a perpetual motion machine of billable hours, which is also how a three-page memo becomes a saga of “supplemental research.”

Path Efficiency Paradox

Because the billable hour incentivizes the long road, the shortest path is often the most expensive to find. I see this constantly in my own circle.

My friend Emma F.T., a bankruptcy attorney who has spent the last watching companies dissolve like sugar in hot tea, often explains that the most expensive part of a corporate collapse isn’t the debt-it’s the debate over the debt.

The Corporate Collapse Masterclass

How this actually works in Emma’s world is a masterclass in billable stagnation. When a company enters Chapter 11, there is a period called the “exclusivity period” where the debtor has the sole right to file a plan. Every creditor has a different priority, and every lawyer representing those creditors has a reason why the current plan is insufficient.

Value Consumption by Professional Services

Creditors

69%

Legal Fees

31%

By the time the lawyers are done, 31% of the estate’s remaining value has been consumed by the very people hired to distribute it.

Emma describes the “Waterfall of Uncertainty”: you start with the absolute clarity of who is owed what, and then you layer on “inter-creditor disputes,” “valuation challenges,” and “jurisdictional standing.” This is not because the law is unknowable; it is because the lawyers are paid to find new ways for it to be complicated.

The First Lie of Finance

The same logic applies to the launch of a new investment product. You have an idea for a fund, you have the assets, and you have the investors. But as soon as you step into the jurisdictional labyrinth, you are told that your structure is “unique.” This is the first lie.

Very few things in finance are truly unique, yet the “bespoke” label is used to justify a complete rebuild of the wheel. Because we mistake length for depth, we accept the three-hundred-page jurisdictional analysis as a form of protection.

The jurisdictional question isn’t a locked door; it’s a topiary. You don’t want it finished; you want it growing so you can keep trimming it. Every time a regulator in a secondary jurisdiction sneezes, your advisor sends you a “briefing note” that costs $2,140 and concludes that more study is required.

OBSCURITY

They are tending to the hedge. They are making sure the view remains obscured just enough that you can’t see the exit without their guidance. The frustration for the asset manager is that this ambiguity is not just expensive; it is slow.

In a market where opportunity windows open and close in the span of a few weeks, a six-month “discovery phase” for a legal structure is a death sentence. This is the hidden tax on innovation: the cost of waiting for an answer that was already known but withheld for the sake of the hourly rate.

From Advisory to Infrastructure

This is where the transition from “advisory” to “infrastructure” becomes the only logical escape. If you can’t get a straight answer from a person who is paid to be vague, you have to move the problem into a system that is programmed to be certain.

When you use pre-approved, multi-jurisdiction legal templates, you are essentially bypassing the gardener and buying a pre-cut hedge. You are trading the “it depends” for a “here is the path.”

The Evolution of Scoping

The current shift toward tokenised stocks is a perfect example of this tension.

Traditionally: New York Firm + Luxembourg Firm + Singapore Firm = Harmonization Hell.

But when the legal structuring, the operational administration, and the on-chain execution are unified into a single, regulatory-compliant stack, the “it depends” starts to vanish. The complexity doesn’t go away-the world is still a messy place with conflicting rules-but the complexity is managed by the infrastructure rather than being billed by the hour.

It is the difference between hiring a team of people to manually sort your mail every morning and installing a machine that does it automatically. The machine doesn’t find the sorting “nuanced” or “challenging.” It just does it.

The desire for safety leads most firms to over-engineer their legal structures, which is also how they end up paying for a fortress they cannot afford to inhabit. They want the highest level of bespoke protection, not realizing that “bespoke” is often just code for “we haven’t figured out how to automate this yet.”

True sophistication in modern finance isn’t a complex memo; it’s a simple template that works. It’s the ability to launch a structured product or a tokenized fund in weeks because the rails-the banking, the custody, the compliance-are already pre-wired.

The Horizon Line of Professional Services

Daniel, the character from the memos mentioned earlier, eventually realizes that his $14,700 “preliminary analysis” is actually a subscription. Every time he asks a follow-up, the price goes up and the certainty goes down.

He is caught in the sunk-cost fallacy of professional services. He has already spent so much on the “it depends” that he feels he must see it through to the “here is the answer,” failing to realize that the “here is the answer” doesn’t exist in that ecosystem. It’s a horizon line; the closer he moves toward it, the further it retreats.

🌫️

“We have to stop treating compliance as a creative writing exercise. It is a set of constraints. Constraints can be coded.”

They can be standardized. They can be turned into a repeatable path. The reason they haven’t been is simply because there is too much money to be made in the fog. When the fog clears, the map-sellers go out of business.

Winter of the Snowflake

The irony is that the regulators themselves often prefer the standardized path. They want predictability. They want to know that when they look at a structure, it follows a recognized pattern they’ve seen a thousand times before.

It’s the advisors who insist on the “unique” and the “bespoke,” because that is where the margin lives. By convincing the client that their situation is a snowflake, the advisor ensures that no two winters are ever the same.

If you are still waiting for a memo to tell you whether you can launch, you are already behind. The future of capital markets isn’t in the billable hour; it’s in the integrated stack. It’s in the move from “it depends” to “it’s done.”

We are seeing the end of the era where ambiguity was a valid product. The market is demanding resolution, and resolution is something you cannot buy by the hour. You can only build it into the foundation.

In the end, I never did get that refund for the kettle. I eventually just left it on the counter and walked out. The time I was spending arguing with the clerk was worth more than the $60 the kettle cost.

Final Reflection

I suspect many asset managers feel the same way about their legal structures. At a certain point, you have to stop trying to fix a broken process and just find a better way to buy the kettle.

“The ‘it depends’ answer is only a prison if you keep paying for the bars.”